Market Focus: Inside the Hispanic Book Market
Publishers grapple with disappointing sales despite a booming population.
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Nicolás Kanellos, Ph.D., director of University of Houston-based Arte Público Press, says that educators have realized the need for Hispanic-centric materials like children's literature, language-arts books and books in bilingual formats. "This trend will last a long time because of Hispanics having the youngest median age of any part of the U.S. population," he predicts.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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