Distribution Evolution
The University of Chicago Press evolved a digital content distribution strategy that not only manages its own content, but services other university presses as well.
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The distribution center’s printing system also can activate an automated short-run printing process for any title specified in advance by a client. The service prints a predetermined number of books any time an order puts a title out of stock, ensuring there are enough printed copies available to fill a future order.
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James Sturdivant
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