Distribution Evolution
The University of Chicago Press evolved a digital content distribution strategy that not only manages its own content, but services other university presses as well.
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Weinkle refers to her clients as “a community of like-minded publishers who have similar financial challenges”—among them, the shifting market for academic materials as university libraries scale back on print purchases, and, in some cases, staff cutbacks that have made it difficult to develop digital distribution and marketing services in-house.
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James Sturdivant
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