Distribution Evolution
The University of Chicago Press evolved a digital content distribution strategy that not only manages its own content, but services other university presses as well.
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Of course, very much rooted in practical, broad-based appeal is the press’s flagship product: “The Chicago Manual of Style.” Now in its 15th print edition, the online version of the reference manual used by generations of writers and editors was released a year and a half ago. Kiely says the response has been, in some ways, surprising.
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James Sturdivant
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