Distribution Evolution
The University of Chicago Press evolved a digital content distribution strategy that not only manages its own content, but services other university presses as well.
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UCP recently published a long-outof- print book on Kurdistan, oversized and lavishly illustrated, which Kiely says few commercial publishers today would consider releasing. The book, he notes, is considered by the Kurdish people to be a “national treasure.”
“We put a lot more into the books than I’ve ever had experience with in the past,” he says. “The editorial effort is phenomenal—it does take longer [to produce a book], but we put a lot more effort into improving quality of writing, and peer review is much more rigorous.”
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James Sturdivant
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