Distribution Evolution
The University of Chicago Press evolved a digital content distribution strategy that not only manages its own content, but services other university presses as well.
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Weinkle notes that clients value the CDDC’s marketing and distribution methods tailored specifically to academic publishers, but that clients are free to upload files stored in BiblioVault with any printer they choose.
“There are some presses where we will just distribute [their titles], and others where we will sell [but] do no marketing. With others, we sell, market and distribute—for foreign pubs, we will look at all these possibilities,” Kiely says. “A majority [of clients] are just straight distribution.”
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James Sturdivant
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