Distribution Evolution
The University of Chicago Press evolved a digital content distribution strategy that not only manages its own content, but services other university presses as well.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
The future, Kiely believes, lies in leveraging the strength of the UCP’s relationship with the academic community, both at the University of Chicago and elsewhere, to build on its status as a key driver of intellectual and technological trends, all while becoming ever more secure financially.
“People want to work at a place that furthers academic curiosity, but also sells well,” Kiely points out. “I don’t want to be viewed as a dusty, little place that makes books. [We feel a] connection with the wider issues the [academe] and society are grappling with. We are [a] part of discussion on copyright and Google, and find it’s relatively easy to just reach out [to others in the university environment] to have that conversation.
0 Comments
View Comments
James Sturdivant
Author's page
Related Content
Comments