Distribution Evolution
The University of Chicago Press evolved a digital content distribution strategy that not only manages its own content, but services other university presses as well.
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“The Mellon Foundation wanted to help scholarly publishers and help older books stay alive,” Weinkle notes. The service is not a competitor of Ingram Digital, she adds. “It’s a very different business model …. We definitely make a profit here, but that’s not what it’s about. It’s about keeping the books alive,” she says.
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James Sturdivant
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