Distribution Evolution
The University of Chicago Press evolved a digital content distribution strategy that not only manages its own content, but services other university presses as well.
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“That kind of thing has a Web 2.0 sort of feeling,” he notes. “You can manipulate it yourself rather than it just being static.”
On tap for the 16th edition is the firstever simultaneous print and online publication. Kiely reports that, with the exception of the Q&A, the content offered on the Web version will be the same as in print. “That was done by design,” he says, “because we want this [Web site] to be the last word, and have the book be the last word as well.”
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James Sturdivant
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