Distribution Evolution
The University of Chicago Press evolved a digital content distribution strategy that not only manages its own content, but services other university presses as well.
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Balancing Imperatives
Being a money-making, but not-for-profit venture puts UCP in an unusual position. University publishing offers a different set of freedoms and constraints from what is encountered in the consumer book world.
“I think that … what you work for at [a] commercial scholarly press is different because you are always thinking about the bottom line,” Kiely notes. “University press publishing is quite different, yet at the same time you have similar strengths and similar issues, such as print-run constraints and price limitations. The key is to balance the scholarly imperative and commercial imperative,” he says.
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James Sturdivant
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