Distribution Evolution
The University of Chicago Press evolved a digital content distribution strategy that not only manages its own content, but services other university presses as well.
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“We originally thought of the online edition as being for libraries and other institutions,” he says. “We have been very surprised at the response from individuals. We have a vibrant base of copy editors [subscribing], for instance.”
The Web site provides searchable content—including a popular Q&A section offering advice to researchers with obscure citation questions—and a subscription-only “my manual” feature, which allows users to create their own customizable style sheets.
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James Sturdivant
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