Dishing Content on Multiple Platforms
How have you adapted your business strategy in an era much different than when you started in 1979 now that people are increasingly going online to obtain information from other sources?
Zagat: In some respects the Internet Age has saved us considerable amounts of money. For example, our surveys used to be on paper and mailed out to people who requested them. Today, we have our reviewers take our surveys online, eliminating the cost of paper, envelopes and stamps (which has certainly gone up since 1979) as well as saving hundreds if not thousands of man hours in tallying up the results of the surveys. Without the technological advances we’ve made, and with more than 250,000 surveyors worldwide, the cost for us to mail our surveys out (just the cost of stamps) today would be more than $92,000 a year.