Dishing Content on Multiple Platforms
Tim Zagat, CEO of Zagat Survey, on the evolution from guide publisher to content provider.
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Our business strategy has also been geared toward providing people with Zagat information everywhere they go at anytime. We want people to be able to download our reviews to their iPod or cell phone or PDA, and to be able to have it on your car’s navigation system. Pretty much every available platform.
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Peter Beisser
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