Dishing Content on Multiple Platforms
Tim Zagat, CEO of Zagat Survey, on the evolution from guide publisher to content provider.
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Our business strategy has been to provide Zagat.com users with as much if not more information that they can get elsewhere. Menus, editorials, ratings/reviews of restaurants, hotels, attractions and more. We’d like to consider ourselves a one-stop shop of sorts. People can get information about a particular business (restaurant or otherwise), take a look at the menu ahead of time and then, with our new user review capabilities, come back after dinner and write a full review of the experience.
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Peter Beisser
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