Dishing Content on Multiple Platforms
Tim Zagat, CEO of Zagat Survey, on the evolution from guide publisher to content provider.
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What do you believe keeps the print version of each year’s Zagat Survey a desirable product when the online version of the guide is able to be updated on a daily basis?
Zagat: The guides are extremely handy and provide tangible properties that our other products don’t have. People love to write in the columns next to the restaurant to describe what they ate. Others put an asterisk and date next to the restaurants to keep a record of their dining experiences. It’s like a newspaper. People like to have paper in their hands. And who doesn’t love to get a Zagat guide for the holidays from their client or employer?
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Peter Beisser
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