Dishing Content on Multiple Platforms
What area of your company is showing the greatest growth?
Zagat: It’s fairly even between our corporate sales and online areas.
How has the Web opened up the opportunities of having more contributors who can provide input for your surveys? How has this changed the survey results?
Zagat: It’s a time saver. People can respond to the survey at their convenience. And with the click of a button send us their responses. On our end, the calculating of the ratings is made much easier as well, being that [the data] has been collected digitally instead of on a faxed or mailed piece of paper. Just about everyone is online in some way or another today. Either at home, at school, at work, on the go (mobile phones, PDAs, laptops, etc.) and for those that don’t have a computer for themselves, access can be had in libraries. You have to go where the people are. And they, in turn, have responded.