Best Practices in Fulfillment and Distribution
Interviews with industry executives about how they handle challenges in fulfillment and returns.
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For him, as for larger publishers and also distributors, developing efficient warehouse fulfillment and return procedures can involve a healthy run of trial and error. So what is working and what isn’t? Book Business interviewed two publishers and two distributors about their best practices, including:
• Len Kain, vice president of marketing, Dogfriendly.com, Pollock Pines, Calif. (small publisher);
• James Clark, senior vice president of distribution, Penguin Group (USA), New York (large publisher and distributor);
• Bill Long, vice president of sales and marketing, The Maple-Vail Book Manufacturing Group, Binghamton, N.Y.; and
• Jack Herr, president, BookStream (wholesale distributor), Poughkeepsie, N.Y.
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Sharon R. Cole
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