The Prescription for a Healthy Marketing Campaign
Noreen Henson, marketing manager for Demos Medical Publishing, discusses marketing for medical titles and the challenges of keeping up with ever-evolving information-delivery options.
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What do you see as the biggest challenge facing marketing executives in today’s world of publishing and particularly medical publishing?
Henson: … The main challenge is publishing information more quickly to make sure it is current and relevant, especially in this fast-moving technological world of medical advances. And keeping up with electronic initiatives.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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