The E-book Opportunity
Have lower-priced
e-readers and the
introduction of the iPad forever ‘tipped’
the e-book market?
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Amazon's improvements to its Kindle app have been matched by Barnes & Noble, which is clearly interested in creating an optimal reading experience on the iPad. With eight fonts to choose from and customizable layouts, colors and page backgrounds (including settings designed to mimic classic book design principles and make LED screen reading easier on the eyes), the Nook-branded app is designed to make Nook the first choice for those who wish to read books on a tablet device.
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Jim Sturdivant
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