The E-book Opportunity
Have lower-priced
e-readers and the
introduction of the iPad forever ‘tipped’
the e-book market?
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Springer prices e-books based on the physical version, if one exists. Colon notes that with the growth of print-on-demand and print-to-order distribution, the publisher has been able to greatly reduce the price of its physical books, pointing to a possible future where highly efficient digital printing and distribution models will make current pricing concerns (based on consumer expectations of lower book prices in a market dominated by high-overhead physical distribution) irrelevant.
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Jim Sturdivant
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