The E-book Opportunity
As it looks more to e-book releases tailored to a growing range of e-reader devices, Springer is moving to augment its current PDF e-books with releases in the ePub format, Boissy says. "We expect the ePub format to enhance the experience for users and attractiveness of our content in the trade market on a wide variety of devices," he says. "SpringerLink.com abstracts and book previews are also available to anyone with a device running a Web browser. We are currently experimenting with mobile apps for some of our publications, and we do have some medical content already available through intermediaries who have made apps for us. The market appears to be wide open to us for this."