The E-book Opportunity
Have lower-priced
e-readers and the
introduction of the iPad forever ‘tipped’
the e-book market?
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"We fully and forever 'tipped' in April 2010 when the Apple iPad crossed swords with Amazon's Kindle," Stack says. "Publishers should be genuinely exhilarated over the next decade with the pace and scope of the impending transformation. But, we are truly optimistic because the core of publishing is truly timeless. Storytelling is the art form at which publishers excel, and that will be more important than ever. The need for selection, editing, author development … marketing, social networking (digital hand selling) becomes even more important in our new 'disrupted' industry." BB
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Jim Sturdivant
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