The E-book Opportunity
Have lower-priced
e-readers and the
introduction of the iPad forever ‘tipped’
the e-book market?
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According to Springer's Colon, "Setting book prices is one of the most difficult aspects to selling a book, online or print. The way STM books—and most products, for that matter—are priced is by using comparable products, as well as other factors such as print run, market size and brand perception. An important role, especially in science, is also the high-quality content."
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Jim Sturdivant
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