The E-book Opportunity
Have lower-priced
e-readers and the
introduction of the iPad forever ‘tipped’
the e-book market?
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"The question of cannibalization is a tough one," May notes. "Yes, they can delay, and windowing is probably their best opportunity while they still have people looking for print, but if you put out a bestseller in the summer and [a] digital [version] in the fall ... you may have missed that opportunity."
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Jim Sturdivant
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