The E-book Opportunity
Have lower-priced
e-readers and the
introduction of the iPad forever ‘tipped’
the e-book market?
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The Pricing Question
How to price e-books in relation to physical books has been a persistent question for several years, with the recent effort by publishers to regain some control over pricing through the agency model as the latest attempt to discover a scheme publishers and retailers are both happy with. Under the agency model, publishers set the price at which books will be sold, with Internet retailers taking a predetermined cut. The arrangement allows publishers to preserve the "tiered" system of selling new books at a higher price point. In return, publishers like Macmillan have agreed to stop delaying the release of e-book versions of new trade hardcovers.
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E
Jim Sturdivant
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