The E-book Opportunity
Have lower-priced
e-readers and the
introduction of the iPad forever ‘tipped’
the e-book market?
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Rashid's potential publisher clients seem to agree.
"The e-book market is the hottest area in publishing, and the introduction of the iPad has accelerated its course," notes Ray Colon, director of eProduct management at Springer Science+Business Media. "Newspaper publications, trade publishers and several STM publishers are now prioritizing the development of reader apps and formatting their content and portals for mobile."
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Jim Sturdivant
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