The E-book Opportunity
The Kno is an example of analog behavior fused with digital content and technology, says Osman Rashid, co-founder and CEO of Kno. "We started by saying e-textbooks have been around for 10 years; why have they failed?" says Rashid. The problem, he says, has to do with having to pan up and down or side to side on a small, far-away screen. "You can only see a portion of the content. It's just not conducive to a learning experience," he says.