The E-book Opportunity
Have lower-priced
e-readers and the
introduction of the iPad forever ‘tipped’
the e-book market?
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Looking Ahead
Richard Stephenson, chairman and CEO of tablet software provider Yudu, sees a coming together of e-book and tablet functionality, and therefore markets, as the limitations of e-ink displays, such as refresh time and color, are overcome. A single, common standard for content is important, he says, though he believes there is much work to be done in improving the current ePub standards if reader devices are going to meet the sophisticated graphics needs of both book and magazine publishers. "On a scale of one to 10, ePub is currently at sophistication level three, and what is needed is a level-eight standard," he says.
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Jim Sturdivant
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