The E-book Opportunity
Have lower-priced
e-readers and the
introduction of the iPad forever ‘tipped’
the e-book market?
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May says the key near-term question publishers need to consider is what they hope to accomplish with the agency model: "Is it about control or is it about maximizing the price they get for a book?" If the latter, he says, publishers are already able to set wholesale prices, and no research has been done to prove that $9.99 is the upper limit of what consumers will pay for an e-book.
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Jim Sturdivant
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