Distribution:Are We Getting Swept Up in ‘The Tail?’
How modern economics is affecting book distribution.
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Touching on costs, Suchomel echoes the same concerns over the rise of freight and fuel costs. “When we package, we can’t send [more shipments] of just a few titles [as today’s demand often dictates], we need to send [fewer shipments] of more books,” he says.
While some kinks in the distribution chain are just beginning to appear, others have been around for a long time. Breier says small publishers have always had to struggle against being overshadowed by big houses and, even though “the long tail” is wagging, she says the sheer number of new books released every year is one of the biggest challenges all distributors and publishers face.
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Sharon R. Cole
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