Distribution:Are We Getting Swept Up in ‘The Tail?’
How modern economics is affecting book distribution.
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Graf says Amazon.com and other online stores have been a real godsend for publishers. “People have a greater capacity to sit down and hunt for exactly what they want,” she says. “More distributors will say Amazon.com is among their top five customers. What’s more, books go out, but don’t come back. We don’t have to deal with returns, which is how the industry should be today.”
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Sharon R. Cole
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