Distribution:Are We Getting Swept Up in ‘The Tail?’
How modern economics is affecting book distribution.
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According to Dave Schanke, market segment vice president of Banta’s general publishing, in Menasha Wis., all of these changes have caused greater demand for a supply chain approach—an approach that involves networks of entities to get books to market.
Schanke says publishers need distributors and fulfillment companies with efficient management systems that handle movement of books from point-of-origin to point-of-consumption. “Publishers are looking at total costs of things, not just how much it is to pack a box and give it to UPS. This is basically because freight costs and infrastructure are being considered, and publishers want to know how quickly and efficiently they can get books to market,” says Schanke.
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Sharon R. Cole
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