Distribution:Are We Getting Swept Up in ‘The Tail?’
How modern economics is affecting book distribution.
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“We’re taking existing books and expanding the market for them,” says Suchomel. “We’ve always done a very good job of sales outside of the traditional book trade, but we’ve never gone into the gift market so much.”
Schanke believes there is opportunity for publishers to outsource distribution and fulfillment services. “If I am a publisher, why should I invest in a warehouse and spend a million bucks on management systems when I can put that money in new titles?” he says. “Or if I am a distributor, why don’t I invest that money into sales and marketing?”
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Sharon R. Cole
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