Distribution:Are We Getting Swept Up in ‘The Tail?’
How modern economics is affecting book distribution.
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For IPG, e-commerce solutions have aided in efficiency. Suchomel says IPG’s online orders go right through the system, offering tremendous turnaround time—something that has impacted sales greatly. “Another reason it makes sense for distributors to utilize e-commerce options is because it causes publishers who can’t afford such systems to look to distributors to provide electronic services,” he says.
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Sharon R. Cole
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