Distribution:Are We Getting Swept Up in ‘The Tail?’
How modern economics is affecting book distribution.
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The Future of Distribution
As for what the future holds for book distribution, Schanke predicts consolidation. “I think those in the business will need to work together to manage freight efficiently, which will result in distributors joining together.”
Graf says, “I don’t think you can ever say distribution will change entirely. There will always be someone wanting a whole pile of books, and there will always be distributors there to get them out. But there has to be a way to make sure all publishers are represented. That means finding specialty areas, whether known for just poetry or just cookbooks. In fact, she adds, “small distributors just may multiply since they will be so adept at handling niche markets.” BB
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Sharon R. Cole
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