Distribution:Are We Getting Swept Up in ‘The Tail?’
How modern economics is affecting book distribution.
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Graf reports a 50-percent return rate on books, which is causing publishers to target directly the exact niche for the books they publish. “We are now helping publishers find those markets, and I think that’s how distribution has changed. We don’t just send books to Ingram and the chains,” says Graf. “There is more collaboration with publishers to create new markets.”
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Sharon R. Cole
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