Distribution:Are We Getting Swept Up in ‘The Tail?’
How modern economics is affecting book distribution.
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Banta does not classify itself as a distributor. Instead, the company offers warehouse and fulfillment services, which distributors and publishers can utilize. Schanke believes services like those offered by Banta will be in greater demand as more niche titles are put out.
What About E-Commerce?
When asked how book distribution has been impacted by services like PubEasy, an e-commerce business-to-business service that uses the Internet to facilitate and speed business between booksellers, publishers, distributors and wholesales, Breier says it has offered some relief to a crowded marketplace.
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Sharon R. Cole
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