Distribution:Are We Getting Swept Up in ‘The Tail?’
How modern economics is affecting book distribution.
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Despite greater competition and costs due to larger numbers of new books and publishers, Breier notes increased opportunities for some independent publishers. “In certain respects, the playing field, while not level, does offer some more to small publishers than ever before,” she says.
This may come in the form of gift markets. Suchomel, for instance, says IPG has moved heavily into this market, employing 100 sales reps to cover the gift trade.
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Sharon R. Cole
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