Distribution:Are We Getting Swept Up in ‘The Tail?’
How modern economics is affecting book distribution.
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What’s more, big-box retailers have implemented certain restrictions that smaller distributors just can’t accommodate. “To do business with Wal-Mart, a distributor needs to use services like advanced ship notice,” he explains. “Basically, Wal-Mart doesn’t want to spend time and money handling and sorting through the shipments, so a distributor has to plan out exactly what is being sent in each shipment [and when], and they must to adhere to Wal-Mart’s rules and schedules. It’s a lot of work.”
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Sharon R. Cole
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