Consumer Wise
Using Technology to Enhance Direct-to-Consumer Relationships
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Q: Recently, you published your own collection of short stories. Part of that project involved making changes to things like the cover or format. It also involved a lot of direct contact with your readership. What has this endeavor taught you about the role of direct-to-consumer relationships from the content creator’s point of view?
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- Companies:
- Amazon.com
- Bowker
- Harlequin
Brett Sandusky
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