Consumer Wise
Using Technology to Enhance Direct-to-Consumer Relationships
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Andrew: Absolutely, especially with authors. When we started there was no Netflix, there was no Spotify, there was no ZipCar or AirBnB—there just wasn’t as much awareness of subscription models beyond printed magazines. A lot of authors were skeptical of a service that charged customers about the same price as a single tech book, but let them read as much as they want. It took time to demonstrate that we were a really valuable addition to the ecosystem—giving their content exposure to audiences like enterprises and government agencies, which they’d have a very tough time reaching in other ways.
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- Companies:
- Amazon.com
- Bowker
- Harlequin
Brett Sandusky
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