Consumer Wise
Using Technology to Enhance Direct-to-Consumer Relationships
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Even in the early days, readers really responded to online reading—and remember this was well before Kindle and any meaningful ebook market. The big change over the past 12 years is that readers have become much more comfortable immersing themselves in the content, in text and increasingly in video. A decade ago they used our service at their desk at work when they were physically plugged in, and they typically came in for a quick answer to a problem. Today we see a huge amount of usage on mobile devices, with people engaging with the content more frequently and for longer periods of time.
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- Companies:
- Amazon.com
- Bowker
- Harlequin
Brett Sandusky
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