Consumer Wise
Using Technology to Enhance Direct-to-Consumer Relationships
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Q: With regard to consumer relationships, what are some of the major differences between the print book world and the mobile space?
Well, right off the bat, a digital user gives us data in real time in a way that a paper book reader does not. When someone buys a physical book, they create a single cluster of data points: a book was bought at location A by customer B via credit card C. Then it ends. If it’s a cash sale we know even less. We don’t know what happens to that individual book. Does it get lent? Given away? Sold at a church sale? Everything after that first point of sale is dark.
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- Companies:
- Amazon.com
- Bowker
- Harlequin
Brett Sandusky
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