Consumer Wise
Using Technology to Enhance Direct-to-Consumer Relationships
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There’s a very good reason publishers traditionally have been bad at interacting with consumers–consumers can be unpredictable. And unpredictability is terrifying.
Kristen McLean
The Entrepreneur
Kristen McLean is the founder and CEO of Bookigee, a Miami-based tech startup that produces software, events, reports and more for the book-publishing ecosystem. These projects include WriterCube, a tool that uses visual analytics to help authors understand their audience, and WriterCube Book Marketing Database. McLean is an eighteen-year veteran of the book business with experience in retail, marketing and consumer research. Follow her on Twitter @BKGKristen.
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- Companies:
- Amazon.com
- Bowker
- Harlequin
Brett Sandusky
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