Consumer Wise
Using Technology to Enhance Direct-to-Consumer Relationships
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In a direct-to-consumer world–which to my mind means that publishers have open access not only to the communication channel, but the sales channel–it’s possible to get feedback, and to respond to opportunities in real time. Not only can you tell your customers what products are available, but you can track behavior and create offers that trigger positive buying and engagement behaviors.
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- Companies:
- Amazon.com
- Bowker
- Harlequin
Brett Sandusky
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