Consumer Wise
Using Technology to Enhance Direct-to-Consumer Relationships
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Q: There is so much to do in the way of D2C relationships and models. If a publisher wants to begin building D2C relationships today, how should they begin?
Again, it all depends on the publisher. For trade publishers who do a mix of titles, it's really hard–readership is diverse and dispersed. For genre publishers or publishers of nonfiction, such as cooking or carpentry, it’s a bit easier. There’s an already-defined audience. It’s just a question of going to where they are and interacting with them, offering them useful information and expertise, demonstrating why they should read your titles.
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- Companies:
- Amazon.com
- Bowker
- Harlequin
Brett Sandusky
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