Consumer Wise
Using Technology to Enhance Direct-to-Consumer Relationships
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Q: Bookigee deals with a lot of industry data. What are some of the trends you've seen over the last few years?
I really think the consumer is in charge today like never before. They want what they want, when they want it. And consumer behavior is fracturing in a million ways. There are the readers who only download free content. There are the readers who only read short content. There are people who don’t call themselves readers but read thousands of words a day via news feeds or social media. We spend a lot of time studying “readers”. But what about studying “non-readers”? What are we missing? What would we learn?
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- Companies:
- Amazon.com
- Bowker
- Harlequin
Brett Sandusky
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