Consumer Wise
Using Technology to Enhance Direct-to-Consumer Relationships
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Q: In what ways can you react to this kind of dynamic customer feedback loop?
In a real-time, direct-to-consumer environment, you can see that browsing behavior for a certain author or subject is on the rise, and you can create a just-in-time offer for that community that pushes them toward a favorable behavior–say offering a free download of the first book in a series for which you have a new release coming. We know from consumer research that familiarity with an author’s previous books is the strongest driver of a new book sale.
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- Companies:
- Amazon.com
- Bowker
- Harlequin
Brett Sandusky
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