Consumer Wise
Using Technology to Enhance Direct-to-Consumer Relationships
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Q: Safari Flow, your new subscription and recommendation product, launched recently. It appears to be built around your customer, from following user-centered design principles to offering the most relevant content to each user, and helping them parse your offerings. What did you learn about your customers in the concept and build process?
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- Companies:
- Amazon.com
- Bowker
- Harlequin
Brett Sandusky
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