Consumer Wise
Using Technology to Enhance Direct-to-Consumer Relationships
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Right now, publishers’ inability to get that real-time feedback in any way besides social media is a real handicap. It’s like skiing blind, or embarking on a treasure hunt without a map.
Imagine a world where publishers not only see real-time closure of sales from marketing efforts, but where they actually know who and where their end users are in real time. Think of how that could drive business decision-making.
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- Companies:
- Amazon.com
- Bowker
- Harlequin
Brett Sandusky
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